EL Wire Consultation

Fashion Week 2011

"Norma Kamali is known for inventing styles that have influenced a number of trends through the years. The sleeping bag coat, the high-heeled sneaker, clothing made from parachutes, influential swimwear, as well as bringing casual dressing to the streets through her sweats collection in the 80’s. . . . Norma has been a retailer since 1967 and is constantly looking for ways to transition retail innovation alongside her online presence." ~Norma Kamali Fashion in 3D

I facilitated the soft circuitry component for her concept of Fashion in 3D. The concept that fashion is a multi-dimensional experience with depth, movement and of course fun is the impetus behind the Spring 2012 line. Norma edified this concept by showing her collection at Mercedes-Benz Fashion Week via a 3D film in collaboration with award winning and animation film maker Jack Feldstein. The EL Wire garments were incorporated as the Neon Animation facet film. Her collection can viewed online, in her store, as a 3D browsing experience. To request a pair of NK Square Cat Glasses click here.

Contribution to this project was fun and exciting. I was honored to work with creators that possess the vision and wisdom it takes to harness multidisciplinary media in a meaningful way for personal experience. :) I would also like to send a special thanks to Avery Max for helping me finish the first iteration of garments under Fashion Week's tight deadline!